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Little Mix/Simple

Brief

Ditch the Label is an international anti-bullying charity. They were launching an awareness campaign in conjuction with Simple and Little Mix to make a stand against online bullying. The page was to be consistent with brand guidelines to showcase a video message from Little Mix and provide access to resources for those affected by online bullying, and bullying in general.

Approach

An solution was produces which all parties were happy with. The page conveyed the message in a convincing way, conforming to brand standards and performing well across different devices. A successful campaign to raise awareness.

“David has got brilliant communication skills and his work is top notch. Really happy to have worked with him on this project!”

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